2009年12月25日

Spanning diversity

To find a global consensus, conversations on climate need to span diverse groups and surmount linguistic and cultural barriers.

Campaigns that use numbers are one option : "Slogans can mean someting different in Johannesburg and Delhi and Vancouver, but numbers remain reassuringly the same," says Bill McKibben, author of the End of Nature (Randon House, 1989).

He leads the campaign 350.org, which advocates decreasing atmospheric CO2 to 350 parts per million.

On 24 October, his group will seek media attention by staging visual stunts that represent the number 350 through group performances, including choreographed mountain climbing and skydiving.

"Physis and chemistry are poor begotiators ― they don't haggle or compromise," reflects McKibben.

Tied to her fikm the Age of Stupid, Armstrong also leads a numberbased campaign : '10:10' calls for a reduction in UK carbon emissions by 10% in 2010.


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### DataBace ###
nature Vol.461 1019-1162 Issue no.7267 22 Octover 2009
Editorials p.1027 :"Climate of compromise"
Destination Copenhagen :「コペンハーゲン会議の行方
News p.1034 / Time running out for climate for climate talks
News Feature p.1042 / When the Ice melts
News Feature p.1048 / Counting carbon in the Amazon
Opinion p.1054 / India pushes for common responsibility ; Technological partnerships
Opinion p.1055 / China expects leadership from rich nations
Opinion p.1056 / Copenhagen needs a strong lead negotiator
; A whole solutionClever tacticsNo regrets
Books & Arts p.1058-1059 /Conveying the campaign message, Q&A : The science of persuasion



Human rights is an area of universal concern that be effective in building consensus, as exemplified by Beijing's ice sculpture.

Another motivator is the ethical pressure that lies behind the language of green marketing.

Although sustainably designed products promote consumption through their desirability, they offer an easy route for individual action.

As a prelude to COP15, Copenhagen last month hosted a design week to showcase sustainable Scandinavian flair, from fair-trade products and energy-saving devices to city parks and cycleways.


Audience fragmentation, a long-standing legacy of marketing, must also be overcome by communicators.

Online multimedia projrcts can reach diverse audiences that are used to being selectively targetted by the media.

One such project is 100 Places to Remrmber Before they Disappear, organized by Stine Norden and Soren Rud of Danish communications firm Co+Life, which combines a website with short television programmes, educational materials and a travelling photographic exhibition to raise awareness and present climate solutions.

It highlights characterful locations that have been identified by the Intergovernmental Panel on Climate Change as being at risk of loss in the next 30-60 years ― including The Battery in New York City ; Rotterdam in the Netherlands ; Mount Kilimanjaro in Tanzania ; and Perth, Australia.


So far, the cultural climate debate seems to have been dominated by palpable environmental concerns such as melting glaciers ― perhaps because of the dramatic visual evidence they provide.

But the loss of place and habitat affects people's well-being and resilience, bringing with it the severe threat of drought and disease.

Promoting such concern over global health would put a human face on climate change ― this may be the impetus we need to from a worldwide consensus for action

Sanjay Khanna is a climate-change weiter and journalist based in Vancouver, Canada.


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posted by 0≠素子(由理政宗) at 15:16| Road to Copenhagen | このブログの読者になる | 更新情報をチェックする
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